Investors and traders often focus in on stock price support and resistance levels. The support is simply a level where a stock may see a bounce after it has fallen. If the stock price manages to break through the first support level, the attention may shift to the second level of support. The resistance is the opposite of support. As a stock rises, it may see a retreat once it reaches a certain level of resistance. After a recent check, Rocky Brands, Inc. (RCKY)’s first resistance level is $29.97, and the second resistance level is $30.98. On the other side, investors are watching the first support level of $27.72, and the second support level of $26.48.
Investors and Traders using technical analysis to review stocks may be focusing on the ATR or Average True Range. Currently, Rocky Brands, Inc. (RCKY) has a 14-day ATR of 1.18. The Average True Range is an investor tool used to measure stock volatility. The ATR is not used to figure out price direction, just to measure volatility. The ATR is an indicator developed by J. Welles Wilder. Wilder has developed multiple indicators that are still quite popular in today’s investing landscape. The general interpretation of the ATR is the higher the ATR value, the higher the volatility.
Checking in on some other technical levels, the 14-day RSI is currently at 70.14, the 7-day stands at 78.95, and the 3-day is sitting at 90.23. The RSI, or Relative Strength Index, is a commonly used technical momentum indicator that compares price movement over time. The RSI was created by J. Welles Wilder who was striving to measure whether or not a stock was overbought or oversold. The RSI may be useful for spotting abnormal price activity and volatility. The RSI oscillates on a scale from 0 to 100. The normal reading of a stock will fall in the range of 30 to 70. A reading over 70 would indicate that the stock is overbought, and possibly overvalued. A reading under 30 may indicate that the stock is oversold, and possibly undervalued.
Another technical indicator that may be a powerful resource for determining trend strength is the Average Directional Index or ADX. The ADX was introduced by J. Welles Wilder in the late 1970’s and it has stood the test of time. The ADX is typically used in conjunction with the Plus Directional Indicator (+DI) and Minus Directional Indicator (-DI) to help spot trend direction as well as trend strength. At the time of writing, the 14-day ADX for Rocky Brands, Inc. (RCKY) is noted at 48.78. Many technical analysts believe that an ADX value over 25 would suggest a strong trend. A reading under 20 would indicate no trend, and a reading from 20-25 would suggest that there is no clear trend signal.
The Williams Percent Range or Williams %R is another technical indicator worth taking a look at. Rocky Brands, Inc. (RCKY) currently has a 14 day Williams %R of -21.62. The Williams %R fluctuates between 0 and -100 measuring whether a security is overbought or oversold. The Williams %R is similar to the Stochastic Oscillator except it is plotted upside-down. Levels above -20 may indicate the stock may be considered is overbought. If the indicator travels under -80, this may signal that the stock is oversold. Chart analysts may also use the indicator to project possible price reversals and to define trends.
Changing lanes, we’ll look at what some of the short term technical indicators are reading for shares of Rocky Brands, Inc. (RCKY). The signal from the 20-day moving average is revealing a “Buy”. The 20-50 day MACD Oscillator, which can be used to identify bullish or bearish directional movement is currently showing a “Buy” signal.
Rocky Brands, Inc. (RCKY) has emerged on investor’s watchlists as the Trendspotter Opinion rating has reached “Buy” with first resistance at $29.97 and second resistance at $30.98. On the other end, investors are watching the first support level of $27.72, and the second support level of $26.48. The trendspotter strength signal is currently Average. This signal is compared to the historical performance where maximum would be considered the strongest, and minimum would be touted as the weakest. In terms of direction, the trendspotter signal is currently Strongest. This signal may indicate if the Buy or Sell is weakening or gaining strength, or if the Hold is leaning towards a Buy or Sell.
Rocky Brands, Inc. (RCKY) currently has a 14-day Commodity Channel Index (CCI) of 260.14. Active investors may choose to use this technical indicator as a stock evaluation tool. Used as a coincident indicator, the CCI reading above +100 would reflect strong price action which may signal an uptrend. On the flip side, a reading below -100 may signal a downtrend reflecting weak price action. Using the CCI as a leading indicator, technical analysts may use a +100 reading as an overbought signal and a -100 reading as an oversold indicator, suggesting a trend reversal.